There’s nothing the Backchat team loves more than a birthday, so when Mel was asked to help support the Marie Claire Australia team with a 20th birthday campaign, she jumped at the chance.
Mel worked with the Marie Claire team to build a campaign leveraging nostalgia, and counting down the 20 years of Marie Claire prior to the reveal of their big birthday issue. The campaign consisted of 20 different Facebook and Instagram videos, a Facebook acquisition and amplification campaign and was an awful lot of fun!
Happy Birthday Marie Claire!
Marie Claire Team
September 14, 2015