Hubbards has had a strong association with Outward Bound for over 20 years. For each pack off Outward Bound sold, Hubbards donates 50 cents to the adventure school. Over the past two decades, Hubbards has donated more than 3.2 tonnes of muesli and $2 million from sales of their popular Outward Bound cereal to the The Outward Bound Trust of New Zealand!
To launch its new ‘Outward Bound’ range of mueslis we worked with Hubbards and their creative agency Hunter, to produce a campaign that captured the spirit of Outward Bound.
Using the #myoutwardbound people were encouraged to post a photo or video on Instagram for fame, recognition and the chance to win one of four Outward Bound adventure courses. We supported this through a strategic Facebook and Instagram campaign, amplified with both social media advertising and blogger collaborations.We were thrilled with the results- receiving over 1.3 million impressions and over 200,000 video views in four weeks!