ECOYA: The Perfect Gift

We were thrilled to work with ECOYA to launch their Christmas campaign ‘The Perfect Gift’ in the lead up to the 2016 silly season.

The Backchat team worked closely with Switch and the Ecoya team to create a social campaign using the beautiful ECOYA range to drive awareness and purchase intent in both New Zealand and Australia.

A full-scale digital campaign including content strategy, digital advertising, influencer and conversion optimisation resulted in a sell-out limited edition range and some results that were as sweet as the scents themselves!

Thanks for having us on board ECOYA!