Our fabulous client Hubbards turned 25 in 2015, so to celebrate we worked with them to create a digital campaign designed to delight.
To really surprise their loyal muesli lovers, the Hubbards team decided to give New Zealand the chance to create their very own muesli combination- from almost any ingredient you could think of! We worked with Hubbards and their creative agency Hunter to develop a content calendar to showcase some of the delicious (and not so delicious) entries.
We then got stuck in to what we do best, by creating a fantastic social media marketing campaign, complimented by collaboration with some of NZ’s most well known bloggers and talent to tell the story of what Kiwis want for breakfast, send out sneaky muesli sample packs so our entrants could taste their creation, and then finally announcing Courtney as the nationwide winner with her Raspberry and Dark Chocolate recipe- launched nationwide just in time for birthday breakfast!
We reached 1.3 million New Zealanders, received 2.2 million impressions on our content, received 180,000 video views and had over 5,000 muesli recipes submitted to the microsite.